Germán Olivera
Capabilities
One discipline. Many places to apply it.
I'm a senior marketing designer, strongest in web and campaigns. I work best when a project crosses formats: a website that needs campaign support, a launch that needs a landing page and a sales deck, or a brand that has to become real content.
01 / Core
Web and campaigns, first.
Web & digital experiences
Website designLanding pagesResponsive designUX/UIInformation architectureContent hierarchyDesign systemsCMS-based experiences
Platforms: Webflow · WordPress · Shopify · VTEX
Campaigns & marketing
Campaign conceptsLaunch creativePaid and social assetsOrganic socialDisplay and web bannersEmail creativeCampaign adaptationCross-channel visual systems
02 / Supporting range
The range that carries one idea across every surface.
Brand & visual systems
Identity developmentBrand extensionsVisual directionCampaign systemsArt directionPractical brand governance
Content & sales enablement
Sales decksPresentationsOne-pagersProduct sheetsCase studiesMarketing collateralInternal communications
Events & print
Event identitiesSignageConference graphicsPrint collateralPromotional materialsDigital and physical campaign adaptation
Motion & production
Light motion graphicsAnimated social assetsVideo editingProduction-ready artworkResize and adaptation systems
03 / How I build
Implementation literacy, with honest edges.
Implementation literacy
FigmaAdobe Creative CloudHTMLCSSlight JavaScriptCMS implementationHandoff and dev collaboration
I am not a front-end developer or a 3D designer, and I don't position myself as either. I design for the web, understand implementation constraints, work comfortably in HTML and CSS with some JavaScript, and build or edit inside common CMS platforms.
Tools
FigmaPhotoshopIllustratorInDesignAfter EffectsPremiereWebflowWordPressShopifyVTEXHubSpotHTMLCSSJavaScriptAI-assisted workflows
See it in the work