Sites, decks, ads, email, sales material, event collateral: everywhere your campaign shows up.
A short list of the patterns I see most often in marketing teams that hire me. Each one is technically a design problem. None of them gets solved by more designers.
Most teams don't lack designers. They lack a clear answer to what to build.
Your team can produce fast. That isn't the problem. The problem is that nobody's clear on which project actually moves the metric, which audience the asset is for, or what success looks like in a number. I work upstream of the brief, naming the decision before the work starts, so the work that ships has a real chance of doing its job.
Polished isn't the same as useful. I ship work that does its job.
A landing page that looks expensive and converts at 1.2% is a failed project. So is a campaign that wins on aesthetics and loses on attribution. I lead with the business question: what should this asset change, for whom, by when. The visual treatment follows from that. Sometimes the answer is more polish. Often it's less.
Email, social, landing page, deck, print — one campaign, not five.
A campaign that lives across five surfaces becomes five campaigns unless someone makes sure it doesn't. I design every surface against the same decision, so the visitor's path through your campaign feels like one brand telling one story, not five teams sharing a logo.
Reactive design never compounds. Embedded design does.
Most marketing teams treat design like a service desk. Request comes in, asset goes out, repeat. I work as an embedded partner instead: in the room when the campaign gets planned, not just when the brief gets handed off. That single shift is the difference between design that produces assets and design that produces compounding work.
One action above the fold. A form that respects people's time. This was a bet on restraint over completeness for an audience that notices when you waste it.
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I argued against the entire visual vocabulary of consumer finance. Portraits of real customers in real moments instead of icons and abstract imagery. The category avoids this. We ran it anyway.
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The brief required convincing a senior performance marketer and an investor with the same site. Lead with outcomes. Let features serve as evidence, not the other way around.
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Five industry audiences treated with the same layout. None of them felt at home. The fix was restructuring around industry-first navigation instead of a better catalog.
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Every instinct in web design says optimize for the transaction. I made the case to do the opposite. For a high-consideration trip to an unfamiliar destination, trust is the conversion mechanism.
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No hero slogans, no trusted-by badges. Just credentials, practice areas, and whitespace. Restraint as positioning. The hardest part was convincing the firm it would read as confident, not empty.
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AMD has a global brand system built over decades. My job was to extend it with precision, not interpret it. Local activation that breaks the global brand is worse than no activation at all.
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If you're hiring a senior designer to embed in your team, I'm available. Web, campaigns, print, decks, whatever your marketing team ships. I work US Eastern hours, in English, on a contract or salaried basis.
Best for Companies that want consistent design ownership across every channel.
If you have a launch or campaign on deck: a site redesign, a product launch, a brand relaunch, a campaign rollout, an event identity. I take on the full design arsenal. 3 to 12 months, scoped up front.
Best for Marketing teams with a launch deadline and the full range of assets to produce.
Not sure which fits? Email me and I'll tell you which one makes sense, or none of them.
Praise, attributed.
"Working with Germán has been a real boost to our brand strategy. His creative approach and ability to understand our needs allowed us to make a significant leap in how we communicate with our customers. We strengthened our digital presence and connected more effectively with our audience."
"Working with Germán has been seamless from day one. He combines creativity with a clear understanding of business objectives — he consistently delivers high-quality work, adapts quickly to feedback, and brings valuable ideas to every project."
"Germán captured the essence of our event in every detail, from design to execution. His strategic and creative approach made a remarkable difference, helping the conference achieve a presence that exceeded our expectations."
"Germán translated our needs into effective solutions that drove the success of our event. The presence we achieved exceeded our expectations."
Available. Q3 2026
Germán Olivera