Germán Olivera
Capacity crunches on tight timelines
Multiple clients running at the same time, not enough design hours to cover it cleanly. Something always waits or ships rough.
What I doExtra capacity on demand, no hiring cycle.
Senior designer for US agencies
Design production that slots into your team without the overhead.
Campaign assets, client deliverables, web builds. Plug-in senior design that ships on your timeline.
Clients
What agencies run into
The production problems that slow your team down.
Inconsistent quality across accounts
Deliverable quality depends on who's on the account that week. No shared system means every project reinvents the baseline.
What I doSenior execution with a consistent baseline.
Design comes in after decisions are made
Strategy gets locked, then someone has to make it look good. The result is correct but misses the point. Revisions eat the timeline.
What I doI read the brief and the strategy behind it.
No coverage between hires
A designer leaves or a role stays open. Client timelines don't pause and someone has to absorb the work in the meantime.
What I doAvailable fast, no onboarding drag.
Selected work
Campaigns and strategies that moved the numbers.
IFA Colombia
Problem
Grow presence and fill events without depending on paid ads.
Result
A four-channel content strategy drove organic growth through 2024. LinkedIn became their top traffic source and one event nearly doubled revenue versus spend. No paid media.
≈0
new LinkedIn users in 2024, organic alone.
View project
ExcelCredit
Problem
Already spending on Meta and Google Ads across channels, but results were moderate. The investment was there. The alignment wasn't.
Result
We found where content disconnected from the paid strategy and tightened the narrative across channels. Conversions improved and the spend started pulling its weight.
0+
paid and organic channels realigned to one story.
View project
24
new LinkedIn followers in all of 2024, despite publishing on a regular calendar.
Cabadelpa, diagnostic
Problem
Publishing regularly but going nowhere. Generic posts, no engagement. The activity looked fine on a calendar. The results said otherwise.
Result
The diagnostic surfaced it clearly: no audience clarity, no content purpose, no measurement. A full content rebuild started from there.
What this shows Publishing without a strategy isn't a neutral act. It actively erodes brand perception over time.
0+
Years in design and marketing
00
Launches shipped on deadline
0×
Event revenue vs. spend, no paid media
$0
Ad budget behind IFA's organic growth
Skills
What I bring to the team.
Pixel-final assets in every format your accounts ship, from a single banner to a full campaign rollout.
Figma
Illustrator
Photoshop
InDesign
After Effects
Premiere Pro
I build the site, not just the mockup. Webflow, WordPress, Shopify, or clean hand-off-ready code.
Webflow
WordPress
Shopify
VTEX
PrestaShop
HTML5
CSS3
JavaScript
I read the funnel, not just the brief, so the design actually serves the campaign goal.
GTM design
Campaign production
Brand systems
Landing pages
Email design
HubSpot
AI-accelerated production that cuts turnaround without dropping the quality bar.
AI-integrated workflow
Claude Code
Prompt engineering
Automation
What I ship
Campaign assets
Landing pages
Web builds
Brand systems
Email design
Sales decks
Event collateral
Ad creative
Print
Why work with me
What agencies actually get.
I think like a marketer, not just a designer
I read the brief and the strategy behind it. Fewer revisions, faster alignment with your account team, and work that holds up in client reviews, not just visually but strategically. I flag issues in the brief before a pixel gets made.
Senior execution without full-time overhead
13 years of experience at the cost-efficiency of a contract engagement. No benefits, no desk, no onboarding overhead. A senior designer when the workload needs one, not a fixed line on the P&L that sits idle between cycles.
Async-first by design, not as an excuse
I work US hours and run async as the standard operating mode. Briefs get acknowledged fast, updates come proactively, and timelines don't slip because a question sat unanswered overnight.
Scales with your client load, not against it
When volume spikes, I absorb it. When things slow down, you're not carrying dead weight. That flexibility is worth more than it sounds when you're juggling multiple accounts with unpredictable timelines.
Low management overhead, high self-direction
I ask the right questions at the start so I'm not asking them every day. Your Creative Director spends their time directing, not translating briefs or chasing status updates. I run my own workstream.
Same time zone
Eastern to Pacific, on your clock. I overlap the full US working day.
From people I've worked with.
"Working with Germán has been a real boost to our brand strategy. His creative approach and ability to understand our needs allowed us to make a significant leap in how we communicate with our customers. We strengthened our digital presence and connected more effectively with our audience."
"Working with Germán has been seamless from day one. He combines creativity with a clear understanding of business objectives. He consistently delivers high-quality work, adapts quickly to feedback, and brings valuable ideas to every project."
"Germán captured the essence of our event in every detail, from design to execution. His strategic and creative approach made a remarkable difference, helping the conference achieve a presence that exceeded our expectations."
"Germán translated our needs into effective solutions that drove the success of our event. The presence we achieved exceeded our expectations."
Let's talk
If your team needs design capacity, let's figure out if it's a fit.
Send a message on WhatsApp. No deck, no discovery call, just a conversation about what's on your plate.
US hours · Async-first · Available for ongoing or project-based work